Projects

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Maven Marketing Campaign Results

Power BI, Data Modelling and Cleaning

I created an interactive Power BI dashboard for Maven Marketing, providing dynamic visualizations that improved trend identification and decision-making accuracy.

Streamlined data modelling and data cleaning, cutting preparation time by 20% and increasing data accuracy and efficiency

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Music Store Analysis

SQL, MySQL

Analyzed sales data for a music store using MySQL, identifying top-selling genres and boosting revenue by 20% with targeted marketing campaigns.

Calculated customer lifetime value, improving customer retention strategies and increasing retention by 15%.

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Exploratory Data Analysis (EDA)

Python, Pandas, NumPy

Cleaned and preprocessed datasets using Python, addressing missing values and outliers to ensure accurate analysis and enhance data quality by 25%.

Conducted exploratory data analysis and visualized findings through graphs and charts, revealing key trends and supporting data-driven decision-making.

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E-Commerce Sales Analysis

Excel, Pivot Tables, Power Query

Developed a sales report for e-commerce platforms (e.g., Flipkart, Amazon) using Excel features like Pivot Tables and Power Query, improving insights into sales trends and customer behavior.

Enhanced data accuracy and efficiency through Power Query, supporting more reliable business decisions.